AZELLE | LUXE ABSTRACT FLORAL MAXI DRESS
AZELLE | LUXE ABSTRACT FLORAL MAXI DRESS
AZELLE | LUXE ABSTRACT FLORAL MAXI DRESS
AZELLE | LUXE ABSTRACT FLORAL MAXI DRESS
AZELLE | LUXE ABSTRACT FLORAL MAXI DRESS
AZELLE | LUXE ABSTRACT FLORAL MAXI DRESS
AZELLE | LUXE ABSTRACT FLORAL MAXI DRESS

AZELLE | LUXE ABSTRACT FLORAL MAXI DRESS

Regular price £59.95 Sale price£29.95 Save £30.00
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FAMILY CLOSURE SALE ENDS TODAY

UP TO 50% OFF

We’re almost sold out – buy more and save more.

2 items
10% EXTRA OFF
3 items
15% EXTRA OFF
4+ items
20% EXTRA OFF

Discount will be automatically applied in your shopping cart

Introducing the Azelle— a wearable work of art that brings pure joy to every outfit. Splashed with a breathtaking watercolor floral print in the most vibrant shades of pink, yellow, blue, green, and purple, this maxi dress looks like it was painted by hand just for you. The relaxed, flowing silhouette and easy button-front design make it as comfortable as it is stunning — simply throw it on and let the print do all the talking. Perfect for brunch dates, beach walks, summer markets, or any moment where you want to radiate warmth and creativity. The soft, lightweight fabric drapes beautifully with every step, giving you that effortless, carefree elegance that never goes out of style. This one sells out fast — and it's easy to see why.

Here's Why You'll Absolutely Love It:

  • Stunning Watercolor Floral Print : A vivid, hand-painted-style floral design bursting with bold, joyful colors that make an instant statement and brighten any room you walk into
  • Relaxed Flowing Silhouette : A loose, effortless fit that moves beautifully with your body — comfortable enough for all-day wear while still looking incredibly polished and put-together
  • Tummy Coverage : The relaxed, oversized drape and flowing length gently skim over the midsection, so you feel completely at ease and beautifully confident all day long
  • Classic Collar & Button-Front Detail : A structured shirt collar with delicate buttons running down the front that adds a chic, laid-back elegance to the bohemian floral design
  • Versatile Long Sleeves : Relaxed, rollable long sleeves that offer full coverage and effortless style — perfect for layering or wearing on their own across all seasons

We’ll keep you informed every step of the way, from order to delivery. Enjoy free home delivery on all orders, carefully handled by Royal Mail for fast, reliable service straight to your door.

Questions? Need assistance at any hour? Our team is here for you — day or night.

Reach us anytime at: info@rose-london.uk

We’re confident you’ll love your purchase — but if it’s not quite right, you have 30 days to return it for a full refund.

5 stars
Verified Verified

great quality

I ordered two dresses during the family closing sale and I’m honestly impressed. The quality is great!

Janice L., 1 day ago
5 stars
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EXCEEDED MY EXPECTATIONS

The blouses are stunning, I love them. I get compliments every time I wear them :)

Mary D., 4 hours ago
5 stars
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FAST DELIVERY

I bought one sweater and it arrived so fast. I love the quality and feel of the sweater so much!

Megan A., 1 hour ago
5 stars
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WORTH EVERY PENNY

Simple, timeless and beautifully made. These are the heels I'll keep for years.

Barbara U., 14 hours ago
5 stars
Verified Verified

great customer service

Had to exchange for a different size and it was handled quickly and kindly. Thank you!

Karen Y., 2 days ago
5 stars
Verified Verified

SO COMFORTABLE

The Mary Janes I received are stunning. Comfortable, elegant and the price was cheap!

Sarah O., 2 days ago

100% Satisfaction guarantee

We put a lot of care into what we offer, and we believe you’ll love it too. If it’s not quite what you expected, you have 30 days to return it for a full refund.

A LEGACY SINCE 2003

For over two decades, Rose London has been more than a boutique — it has been a labour of love. Every piece was chosen with care, designed to offer elegance, comfort, and quiet confidence. We never believed in chasing trends. We believed in timeless style that grows with you, effortlessly and authentically.